Who Are We?
Sabamaa is revolutionizing the process of wholesale procurement: it is a one-stop shop for all branded products with a click of a button and at the world’s most competitive prices. We didn’t just improve wholesale. We reinvented it altogether.
Our mission
Sabamaa aims to revolutionize wholesale procurement as you know it, shifting the power to small and medium players. With every business that joins us, come bigger benefits to all:
Global sourcing
Source from around Europe
Endless choices
Access a vast product offering in a single spot
Optimise costs
Lower the cost of your merchandise
Boost efficiency
Work effectively and reduce your labor costs
When you buy via Sabamaa
Browse millions of products in one place; build your cart via the website, spreadsheet or our API; decide how you’d like to pay. Trying to scale your business? Our financing plans allow you to sell your products, and pay us later.
In short - we are here to empower and simplify your procurement process, while substantially lowering your costs.


When you sell via Sabamaa
Reach new buyers or markets and receive more orders; set in which countries you want to receive orders from. Want to exclude countries? No problem. Need help exporting? We can help.
Most importantly - with Sabamaa, you will not pay for listing your products, advertising them or shipping them. Your cost? Zero.
Our Story
Having initially started out as an e-commerce business, we quickly realized that all of our time was spent trying to navigate the inefficient world of wholesale. We spent 1000s of hours procuring goods instead of building our business, something we discovered was common amongst similar businesses. It seemed we had stumbled on a more important problem to solve. We started in early-2021 as an intuitive solution to tackle wholesale challenges faced by small to medium-sized businesses worldwide. Our ability to fully automate and simplify the process of sourcing goods, optimizing for best price, while managing all shipping complications, turned us into who we are today - the world's largest digital wholesale platform!